Gartenwelt deploys Zieny: AR and 3D at Germany’s largest garden center
Company
Gartenwelt
Website
Gartenwelt.de
Gartenwelt
Who is Gartenwelt?
Gartenwelt is Germany's largest garden center. With more than 24,000 square meters of retail space, you can easily spend a whole day walking around here. You'll find everything for your garden, from plants to garden furniture and accessories. And if you want to take a break, there's a cozy bistro where you can go for coffee and a sandwich. It really is a day out for garden lovers.
Why use AR and 3D when you already have such a great store?
Even though Gartenwelt has a huge showroom, many customers still hesitate. They see a beautiful lounge set or hot tub in the store, but don't know how it will look in their own garden. And that's where Zieny comes in.
The solution: Zieny 3D and AR on the website
The Zieny tool allows customers to view products such as lounge sets, garden chairs, umbrellas and even Christmas trees directly in their own gardens via their smartphones. On the Gartenwelt webshop, these products have the button "In Deinem Garten which means "View in your garden." If you click on it, you can see the product lifelike in your own garden, full size, in the right color and material.
This gives customers a much better idea of how the product looks in their homes. And that results in less doubt and faster purchases.
What does it provide?
Since partnering with Zieny, Gartenwelt sees clear benefits:
-Customers decide faster and buy more often
-The number of returns is lower
-The customer experience is greatly improved
-They easily create cool content for social media with the AR tool
This is how Gartenwelt distinguishes itself from other web shops and garden centers.
A nice marketing video on how to promote Zieny’s 3D/AR tool
What makes Zieny different from other tools?
Zieny works super fast and easy. Within 10 seconds, the tool is linked to your webshop. Whether you use Magento, Shopify, WooCommerce, Lightspeed or Shopware, it always works. And you don't need any technical knowledge.
In addition, Zieny also helps create the 3D models of your products. That makes it a complete solution from A to Z. There is no other party in Europe that offers this so completely.
Visit Gartenwelt yourself
Are you looking for new garden furniture or inspiration? Then check out Gartenwelt's website or stop by their showroom just across the border in Germany. It's well worth the effort.
Also AR and 3D on your webshop?
Want to add Augmented Reality and 3D to your website yourself? Then go to zieny.com/contact and you can get started within 24 hours.
Changes for Gartenwelt
Increased customer confidence
Zieny's AR feature allows customers to view products realistically in their own gardens. This has greatly reduced doubt when buying larger garden products.
Higher conversion and fewer returns
Because customers can see exactly how a lounge set, parasol or hot tub fits into their own environment, they are more likely to make a decision and less likely to misbuy.
Stronger online experience
With Zieny, Gartenwelt's webshop is no longer just a store, but an interactive experience. This gives them a clear edge over other garden centers in the market.