This is how AQ-Living went from an A/B test to large-scale AR expansion

Company

AQ-Living

Website

AQ-living.com

AQLiving & Laagsteprijsgarantie

AQ-Living

AQ-Living is a forward-thinking company. You can see this not only in their eco-friendly operations, but also in how they handle the customer journey. Their office is completely carbon neutral, with solar panels on the roof and sustainability as a central theme throughout the company.

A major concern for AQ-Living is reducing returns, which are bad for the environment because of the extra transportation required. This is where AR came in as a solution.

Thanks to AR and 3D, customers can visualize their purchases directly in their own living room, significantly reducing the chances of a return. The customer sees exactly what they are buying, which is both good for the environment and for customer satisfaction. This really appealed to AQ-Living.

AR button website AQ-Living

Implementing Augmented Reality (AR) was surprisingly easy. Within 10 minutes, their developer had the AR feature live for all products on the website, with a beautiful and highly visible AR button.

Although AR sounded promising, AQ-Living didn't want to make any rash decisions. So they started with an A/B test to measure AR's impact on conversion. The results were convincing: a clear increase in conversion. After the success of the test, they decided to double the number of products with AR!

AQ-Living proves that it is a company that not only wants to thrive today, but also wants to be relevant 10 years from now. That's why they choose innovative solutions like AR and 3D. Modern problems require modern solutions, and we are proud to have been able to help AQ-Living with AR, not only to increase their sales, but also to reduce their carbon footprint.

Changes for AQ-Living
Environmentally conscious

AR prevents unnecessary returns or packing the car to the store. So, good for the environment.

Customer Expectation

Customers want to see more than just pictures and text. AR brings experience to the living room.

Conversion

After doing an A/B test, an increase in conversion was seen.

Monthly visitors
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Products in AR
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AR usage per month
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"After implementing AR through an A/B test, we saw a marked increase in conversion. Customers can now visualize their purchases directly in their own space, which not only increases customer satisfaction, but also reduces returns. We are happy to have deployed AR for a more sustainable and efficient customer journey!"