How Mawialux sells luxury plumbing without a showroom with AR and 3D
Company
Mawialux
Website
Mawialux
Mawialux is known for their exclusive plumbing products: luxury, comfort and character are the key words that describe their range. But there was one problem: Mawialux does not have a physical showroom. That makes it difficult for customers to see a freestanding bathtub worth almost 3,000 euros, a luxury shower stall or an elegant mirror in real life first.
Fortunately, Mawialux does have a beautiful, upscale website and they are open to innovation. And we at Zieny know how to deal with that. The solution? AR!
With Augmented Reality (AR), we offer the perfect link between a website and a physical showroom. Customers can now view any product, from bathtubs to mirrors, simply at home - right in their own bathroom. After all, this is the place where it will eventually be displayed. And frankly, that might be even better than a showroom! Mawialux thought so, too.
Accessible and affordable: At first, Mawialux was afraid that AR would be complicated and expensive. But nothing could be further from the truth! AR is accessible and affordable, even for businesses without physical showrooms. It is many times cheaper than building and maintaining a showroom. And complex? Absolutely not. Within 24 hours we already had the first products live in AR on Mawialux's website. At Zieny, we love speed and efficiency. Exactly what suits Mawialux!
The showroom of the future: Selling luxury plumbing without a showroom may have seemed challenging, but with AR, nothing is impossible. Mawialux now has something even better than a traditional showroom: a showroom that is open 24/7 and shows the products directly in the customer's home. We are proud of our partnership with Mawialux and thank them for their trust. We look forward to continuing to grow together and develop innovative solutions!
Changes for Mawialux
Best showroom
From no showroom to one that is open 24/7 thanks to AR.
Branding
With a luxury brand also comes high expectations. But with AR, Mawialux offers the best service.
More profit
AR gives customers a push to purchase an expensive product anyway.