How this Dutch garden company helps customers with AR and 3D technology
Company
Van Kooten Tuin en Buitenleven
Website
Van Kooten Tuin en Buitenleven
Van Kooten Tuin en Buitenleven has been the market leader in the sale of garden houses, log cabins, verandas, canopies and garden furniture for many years.
With as many as six indoor showrooms in the Netherlands and Belgium, Van Kooten, led by entrepreneur Hanneke van Kooten, offers visitors the ultimate shopping experience. But even with all those showrooms, one challenge remains: estimating size and impact.
The challenge of scale and light
For many people, it is difficult to properly estimate a gazebo of, say, 5 by 4 meters. How big will it actually be? How will the light fall in the garden? Can you still see over the fence? Questions like these make it difficult to make an informed decision. While a tape measure can help, it is still difficult to visualize height and fill.
The solution: AR and 3D technology
Hanneke and her team set out to find a solution and quickly arrived at AR (Augmented Reality). This technology allows customers to place a log cabin, porch or other product directly in their own garden via their smartphone. No more messing around with a tape measure, but the product in actual size on your screen, including height and scale. What's more, you can even virtually enter the garden shed!
The challenge of scale and light
Although the gardening season doesn't start until spring, the AR feature is already being widely used. Customers are enthusiastic, which bodes well for the upcoming season. In addition to AR, Van Kooten now offers 3D content of their products. This allows customers to view a product completely in 360 degrees from any angle: top, side, front, and even with a convenient zoom function. The combination of 3D and AR appears to be a perfect match for garden products.
A gamechanger for the industry
This innovative approach is a real gamechanger for e-commerce, especially for businesses that have traditionally relied on physical showrooms. Now customers can not only shop online, but also make large purchases, such as a log cabin or canopy, with confidence.
Van Kooten's showrooms are definitely worth a visit, but many customers find that the AR feature really helps them in the final purchase decision. Thanks to AR and 3D, they can see their dream garden before they have even bought anything.
Collaboration with Zieny
We are proud of our partnership with Hanneke and the team at Van Kooten. We look forward to making more and more products available to them in AR and 3D. Good luck with the upcoming gardening season, Team Van Kooten!
Curious?
Check out one of the beautiful products here: Gitte log cabin 260×260 cm. If you need a log cabin or other garden product, you have come to the right place at Van Kooten!
Changes for Van Kooten
Measuring
Measuring products is no longer a problem. Within 3 seconds put the product in your garden in the right size.
6 showrooms
Despite six physical stores, van Kooten now has coverage throughout the Netherlands. Everyone can now physically view the products
Conversion
Doubting visitors now turn into paying customers. This means a conversion increase.