A bed specialist for 62 years: Family-owned Bosch Bedding opts for AR and 3D
Company
Bosch Bedding
Website
Bosch Bedding
Bosch Bedding, one of the largest bed stores in the Netherlands, has been around for 62 years. This family-owned business has a rich history of selling beds, but also continues to move with the times.
In addition to their physical store, they also know how to make a big impact on social media. With viral videos and creative actions, they effortlessly reach the new generation. Through their online store, the beds fly out the door, but Bosch Bedding also understands that consumer needs change.
Fewer and fewer people visit physical stores to shop. Online ordering is the new norm, even for large purchases such as beds. That's why Bosch Bedding decided to use AR (Augmented Reality). For the younger generation, AR and 3D is a perfect solution: shopping from home and visualizing a bed in your own bedroom with one click. Ready to order, without leaving your home!
AR functionality has been a huge success at Bosch Bedding. Every month, thousands of people use this feature to make their bed selection easier. Picking a bed has never been easier or more fun in the 62 years the company has been around. What a great time to use technology!
We at Zieny wish Bosch Bedding every success and look forward to making more beautiful beds available in AR and 3D in the future.
Changes for Bosch Bedding
Young generation
Through AR and social media, Bosch Bedding is also appealing to the younger generation.
Showroom
Despite a showroom, people also base their purchase on the AR and 3D experience.
Conversion
Doubting visitors now turn into paying customers. This means a conversion increase.