Zen-lifestyle Embraces Augmented Reality, Even with a 20,000m² Showroom
Company
Zen lifestyle
Website
Zen lifestyle
With a home furnishing store of no less than 20,000 square meters and a modern website, Zen-lifestyle is a name you are sure to come across during your search for furniture. Despite this impressive showroom and the wide range of living styles, nowadays only a physical store and webshop is not enough.
Zen-lifestyle wants to continue to grow in the online market and understands that consumers are increasingly demanding content. Pretty pictures are simply not enough anymore; customers want experience! Therefore, Zen-lifestyle decided to add AR (Augmented Reality) to their website, in collaboration with Zieny.
The process and success
The process went smoothly. Zen-lifestyle first wanted to test the AR feature for four months to see how it would turn out. We are now 1.5 years on, and new products in AR are still being added regularly. And rightly so, because what beautiful furniture Zen sells! It remains a treat to be able to place their products in your own living room via AR.
This is also reflected in the statistics: every month, the AR feature is used hundreds of times by customers, who make their purchase decision faster thanks to this experience.
The future of AR at Zen lifestyle
We are proud of our partnership with Zen-lifestyle and look forward to adding even more of their products to this virtual showroom. Together we continue to build a unique online experience that makes customers happy and drives online sales.
Changes for Zen lifestyle
Content
Just pretty pictures isn't enough anymore. Customers want better content. AR and 3D solves this.
Returns
Misjudged products in terms of size and color being returned are a thing of the past!
Conversion
Doubting visitors now turn into paying customers. This means a conversion increase.