Case Studies
Kees Smit: How 3D & AR Increased Confidence for Garden Products
How a Large European Garden Furniture Retailer Helps Shoppers Buy With Confidence — Without Visiting the Showroom
Kees Smit is one of Europe’s leading garden furniture retailers, known for large premium products like lounge sets, dining sets, and garden benches.
But they faced a familiar challenge:
Customers loved the products — they just couldn’t picture them fitting in their garden.
For high-ticket outdoor furniture, visualization is everything.
A sofa that looks perfect online may feel too big, too small, or simply “not right” once placed in a real garden.
Most shoppers visited the website first…
then drove to one of their 3 XXL experience stores just to double-check sizing and fit.
That friction was costing sales.
Try the experience yourself
Preview the Braga Lounger & Swing Bench in real size and color — right in your own garden.
The Challenge
Premium furniture that customers couldn’t visualize at home
- Garden sets are large, expensive, and hard to imagine in small gardens
- Visitors hesitated because they were unsure about size, style, and fit
- Many people left the website to “see it in-store first”
- Lost sales from shoppers who couldn’t make the trip to a store
- Showroom staff lacked a tool to help uncertain visitors visualize products at home
Kees Smit needed a way to bring the showroom into the customer’s garden — not the other way around.
🚀 The Solution: Zieny 3D & AR for Desktop + Mobile
Kees Smit implemented Zieny’s 3D viewer on desktop and AR viewer on mobile across multiple countries:
- 🇳🇱 keessmit.nl
- 🇧🇪 keessmit.be
- 🇩🇪 keessmit.de
What Zieny deployed:
- 3D viewer for detailed product exploration
- AR viewer (no app needed) for true-to-size garden placement
- Custom-designed button that fits their UX perfectly
- Easy translations for multiple languages
- Scalable 3D production for their entire bestseller line
They started with 30 bestsellers…
Then increased to 100 products before the season even started.
Because it worked.
Try this garden bench in Augmented Reality
View the Sunyard Wales Garden Bench in 3D & AR on Keessmit.nl
💡 The Results
✔ Thousands of 3D & AR interactions
From April to October alone, the 3D and AR viewers were opened thousands of times — just on the Dutch website.
20% of product page visitors used the visualization tools.
That is a massive signal of customer intent.
✔ Improved buyer confidence in large products
Customers could finally answer critical questions instantly:
- “Will this lounge set fit in my garden?”
- “How big is it really?”
- “Will the color match my outdoor space?”
✔ Showroom staff now use AR to close sales
Customers could finally answer critical questions instantly:
- “Will this lounge set fit in my garden?”
- “How big is it really?”
- “Will the color match my outdoor space?”
FAQ: 3D & AR for Garden Furniture Retailers
Garden furniture is large, expensive, and hard for customers to visualize in small outdoor spaces. Traditional photos don’t show scale or fit. With 3D and AR, shoppers instantly see whether a lounge set, dining set, or garden bench will fit — resulting in more confident buyers and fewer showroom visits just “to check size.”
Before Zieny, many website visitors were unsure about size, color, or fit — which caused hesitation and drop-off. Customers often drove to the showroom only to confirm dimensions. With AR, shoppers can check fit at home within seconds, reducing friction and increasing buying confidence.
Yes. Zieny’s AR viewer supports true-scale models for very large products, including:
- Lounge sets
- Dining sets
- Outdoor sofas
- Swing benches
- Garden benches
AR accurately places the item at full size in the customer’s garden or terrace.
Yes.
Desktop: Interactive 3D viewer
Mobile: One-tap AR viewer
No app needed, works instantly on all modern iPhone + Android devices.
Kees Smit sees thousands of 3D & AR opens per season, only on the Dutch website — not counting DE or BE. That’s thousands of high-intent shoppers who deeply engage with products before buying.
Yes it can, but they work great together:
Sales teams report that AR has become a powerful tool in-store. When visitors hesitate about fit or size, staff show them the AR version, helping turn unsure visitors into confident buyers.
Yes. Kees Smit uses Zieny in:
- The Netherlands
- Belgium
- Germany
Each store has its own translations automatically supported inside Zieny.
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