Case Studies
How Moccamaster Sells More Coffee Machines With 3D & AR
About Moccamaster
Moccamaster is one of the most iconic coffee machine brands in the world, with headquarters in the Netherlands and offices across the United States, Spain, Germany, and France. Their coffee machines are sold in more than 14 colors, making them highly customizable — but also a challenge to sell online.
The Challenge
- Customers want to see how each color fits into their own kitchen — not just in a studio photo.
- Photographing every color variation in styled kitchens is time-consuming and expensive.
- Unique colors like yellow, green, or pink can lead to higher returns if they don’t fit with customers’ interiors.
Moccamaster needed a solution that allowed customers to preview every coffee machine in their own home, in real size and color, before buying.
preview of multiple Moccamaster coffee machines placed in real environments using Zieny’s AR feature — completely virtual, no physical products.
The Solution: Zieny’s 3D & AR Ecommerce Tool
Moccamaster partnered with Zieny — the all-in-one 3D and AR solution for ecommerce. Unlike most providers, Zieny handles the entire process from A–Z.
- 3D Model Creation: Since Moccamaster had no 3D assets, Zieny created them with pixel-perfect accuracy in color, size, and texture.
- 3D Viewer with Color Switch: On the product page, customers can rotate the coffee machine 360° and switch between all 14+ colors instantly.
- Augmented Reality (AR): With one click on mobile — or by scanning a QR code on desktop — shoppers can place the product in their own kitchen, true to scale and texture.
- Multi-language Support: The Zieny popup automatically detects the user’s language, so customers in Spain see Spanish, Germany see German, etc.
- Easy Integration: Zieny connected to Moccamaster’s Magento store in under 10 minutes. The same integration works for Shopify, WooCommerce, Lightspeed, WordPress, or any custom platform.
The Zieny 3D popup lets customers rotate and switch between all product colors in real time.
The Results
- Higher Conversion Rates: Ecommerce stores using Zieny’s 3D & AR see conversion increases of up to 43%.
- Lower Returns: Shoppers know exactly what they’re getting, reducing costly returns.
- Deeper Insights: Inside the Zieny dashboard, Moccamaster tracks how often customers use 3D and AR across each country.
- Performance-First Design: The lightweight viewer loads instantly with no negative effect on site speed or performance metrics.
Why Zieny?
Zieny is unique because it provides both 3D model creation and AR ecommerce software — everything in one platform.
- We deliver high-quality, optimized 3D models that look identical to the real product.
- Our AR software is built for ecommerce performance — no heavy files or slow loading times.
- No design or technical experience needed — Zieny manages the entire 3D & AR workflow for you.
- Customizable buttons and CSS options let brands fully match the AR/3D viewer to their design and branding.
“The 3D and AR tool from Zieny is amazing. Customers can choose the right color and instantly see how the machine fits in their own kitchen. It’s fast, accurate, and a huge upgrade for our online store.”
Why 3D & AR Matters in Ecommerce
Modern shoppers expect immersive product experiences, not just photos. With Zieny, ecommerce brands can meet this demand easily:
- 82% of online shoppers say visuals are the most important factor in making a buying decision.
- AR shopping experiences increase engagement time by 2–3x.
- Brands using 3D & AR report up to 40% fewer returns because customers understand the product better.
Key Takeaways for Ecommerce Brands
- Challenge: 14 color variations were expensive to photograph and hard to visualize.
- Solution: Zieny’s 3D & AR viewer allowed instant rotation, color selection, and in-home preview.
- Results: +43% conversions, fewer returns, higher customer satisfaction.
- Why Zieny: All-in-one 3D modeling, AR integration, analytics — built specifically for ecommerce.
FAQ: Using Zieny for Ecommerce
Moccamaster integrated Zieny’s 3D and AR viewer into their online store, allowing customers to rotate coffee machines in 360°, switch colors instantly, and preview them in their own kitchens using augmented reality. This realistic experience increased conversion rates and reduced returns — because shoppers could see exactly how each color fits in their space before purchasing.
No. Zieny created all of Moccamaster’s 3D models from scratch. Our team designs high-quality, photo-realistic models that match the real product in color, texture, and size. This means any brand — even without 3D assets — can start with Zieny right away.
Yes. Moccamaster runs on Magento, but Zieny integrates seamlessly with all major platforms including Shopify, WooCommerce, Lightspeed, and WordPress. Setup takes less than 10 minutes with a simple script — no developer required.
Not at all. Zieny’s technology is optimized for performance. The 3D viewer is lightweight and loads instantly, ensuring your site remains fast and responsive. Moccamaster’s page speed remained excellent after adding Zieny.
The Zieny popup includes a built-in color switcher. Customers can instantly preview all 14+ Moccamaster colors in 3D, rotate the machine, and see how each version looks in AR. This helps customers pick the perfect color and increases confidence before buying.
Yes. The Moccamaster 3D and AR popups automatically display in the local language — English, German, Spanish, Dutch, etc. This ensures a localized shopping experience for every market.
Zieny is the only all-in-one 3D & AR platform built specifically for ecommerce.
We handle:
- 3D model creation
- AR integration
- Analytics and performance optimization
Most competitors do only one of these steps. With Zieny, you get the complete package — from 3D model design to live AR implementation — all managed for you.
Yes. You can start with one product in full 3D and AR for free — no credit card required. Test the experience on your own store and see how it improves conversions and engagement.
Want the same 3D tool as Moccamaster?
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