Case Studies
How Vetsend Increases Pet Product Sales With 3D & AR
About Vetsend (Part of Medpets)
Vetsend.co.uk is one of Europe’s leading online pet stores, part of the Medpets group with websites across the Netherlands, Belgium, Germany, and other countries. They sell everything from food and supplements to accessories, beds, and toys for dogs, cats, horses, and even reptiles.
When Medpets launched their own private label brand Buckz, they wanted to make the online shopping experience more interactive and realistic — especially for non-food products like dog beds, cat scratching posts, and toys.
The Challenge
Buying pet accessories online can be tricky. Customers struggle to visualize how large a dog bed really is, or whether a cat scratching post will fit nicely in their living room.
Vetsend faced several challenges:
- Showing different product sizes (S, M, L, XL) clearly online
- Displaying color variations like white, grey, beige, and black without endless product photos
- Helping customers understand textures, such as soft or fluffy fabric
- Reducing returns caused by products looking different in real life than on screen
They needed a way for customers to see each product in real size, real texture, and real color before ordering — without increasing their photography costs.
The Solution: Zieny’s 3D & AR Tool for Ecommerce
Vetsend partnered with Zieny, the all-in-one solution for 3D and Augmented Reality (AR) in ecommerce.
Zieny handled the entire process — from creating accurate 3D models of Buckz products to integrating the interactive viewer on each product page.
Here’s how it works:
- 3D Viewer: Customers can rotate and zoom in on products like the Buckz Ziggy Scratching Post or Buckz Cozy Cave Nox Dog Bed to view every detail.
- Color & Size Switch: Inside the popup, users can instantly change colors and sizes, and the 3D model updates in real time to match the selection.
- AR View: With one tap on mobile (or by scanning a QR code on desktop), shoppers can place the product in their own home using Augmented Reality — true to size, color, and texture.
- Multilingual Support: Since Vetsend operates in multiple countries, each popup automatically displays in the user’s language. Dutch customers see Dutch, German users see German, and so on.
- Fast Integration: The Zieny widget was live on all Vetsend websites — UK, NL, BE, DE — in less than 15 minutes. It integrates seamlessly with Magento, Shopify, WooCommerce, Lightspeed, or any custom platform.
The Zieny 3D popup lets customers switch between both color and size in real time.
The Results
The 3D and AR implementation quickly paid off:
- Higher Engagement: Customers spent more time on product pages, exploring colors and sizes interactively.
- Better Conversion Rates: Shoppers who viewed products in 3D or AR were more confident in their purchase decisions.
- Fewer Returns: By previewing size and texture at home, customers made fewer mistakes in selecting the right product.
- Multi-country Scalability: The same integration now works across all Medpets websites, with plans to expand to Austria, France, and Denmark.
Realistic 3D Models That Match Reality
Zieny also created all 3D models for Buckz products, including custom branding details like the small white “Buckz” label stitched into the fabric. Even fluffy textures were recreated realistically — a challenge many 3D tools struggle with.
Each 3D model was optimized for performance and speed, ensuring instant load times without slowing down Vetsend’s website.
A preview of Vetsend’s Buckz products in AR, shown in their real size, color, and texture — just like in your home.
“The AR/3D tool from Zieny works perfectly. It allows our customers to realistically view our Buckz products, such as scratching posts and dog beds, in their own homes, helping them make the right choice. For us, it’s a valuable addition to the shopping experience on vetsend.co.uk.”
Why Zieny?
Most 3D and AR solutions only cover part of the process — either they create models or they provide software. Zieny does both.
With Zieny:
- You don’t need a 3D design team or agency
- You get high-quality, lightweight models optimized for ecommerce
- Integration takes less than 10 minutes
- It works with any ecommerce platform, including Shopify, WooCommerce, Magento, Lightspeed, and custom-built stores
- Buttons, popups, and layouts can be fully customized with CSS to match your brand
Key Takeaways for Ecommerce Stores
Challenge: Hard to show size, color, and texture for pet products online.
Solution: Interactive 3D & AR viewer lets customers visualize products in their own home.
Results: Higher engagement, increased conversions, and fewer returns.
Why Zieny Wins: All-in-one platform for both 3D modeling and AR integration.
FAQ: Using Zieny for Pet & Multi-Product Ecommerce
Yes. Zieny creates 3D models for you — optimized for ecommerce, performance, and accuracy.
Zieny integrates with Shopify, WooCommerce, Magento, Lightspeed, WordPress, and any custom code.
Usually less than 10 minutes. You just paste one line of code and it’s live.
No. Zieny’s technology is built for speed, ensuring instant loading without affecting page performance.
Yes. You can match it exactly to your branding using custom CSS.
Yes. The viewer automatically shows the correct language for each visitor.
Yes. Start with one of your own products in 3D & AR completely free — no credit card required.
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